The TotalEnergies team has reportedly found a new sponsor at last
After months of questions around the team's continued existence, the TotalEnergies squad has found a new sponsor, Ouest-France reports. Team boss Jean-René Bernaudeau has been looking for new backers for the second-division outfit since it emerged that energy giant TotalEnergies would be calling time

City of London councillor who rejected Voi reveals Lime role… and faces calls to quit; Plus Litespeed and Aurum go electric with new super-lightweight road e-bikes + more
Mahle motors power lightweight e-bikes from Litespeed and Auvum, City of London councillor faces criticism for revealing Lime role after rejecting Voi, and more

The top five jobs in the bike trade this week – 6th November
The BikeBiz jobs board helped fill more than 570 positions in 2025, and listings are still on the rise. Here are our latest top five jobs… Workshop Lead Are you passionate about bikes and helping people? We’re looking for an experienced bike technician to lead our Birmingham workshop. You’ll refurbish donated bikes…

Silverfish Expands Sales Team with Internal Promotions and new Hires
Silverfish UK has announced several key personnel updates across its sales structure following a period of strong commercial growth. Silverfish Commercial Director, Alex Metcalfe, said: “Over the last year, Silverfish has onboarded some superb brands. To do them justice, while continuing to grow the brands we already…

Specialized Is Losing and No One Seems to Be Noticing
Aerodynamic data is objective, but selling speed is entirely psychological. Specialized made a massive marketing mistake, and no one seems to be noticing. Read the full article at Specialized Is Losing and No One Seems to Be Noticing on Velo.

'It's about time' - BMC enter women's peloton with Basque Laboral Kutxa team partnership
Swiss brand will provide bikes for the squad as well as other equipment

Trade Talk: What If We Looked Within Before Looking Out?
Welcome to the third instalment of Trade Talk, a new regular opinion series inviting you to share your views and perspectives. Whether you are an independent bike dealer, a workshop mechanic, a brand executive, a distributor, or an industry advocate, Trade Talk is your platform to share insights, spark constructive…

Lidl ups investment in cycling with Vuelta deals
Supermarket chain Lidl, which holds majority ownership of the Lidl-Trek organization, is increasing its investment in cycling via a sponsorship deal with several Spanish races, most notably the Vuelta a España and Vuelta Femenina. A statement from Vuelta organizers on Wednesday announced that Lidl now holds the

Former Rapha digital director launches Human Forward to help cycling brands build community apps
Human Forward, founded by former Rapha Digital Marketing and E-Commerce Director Peter Abidi, is opening sign-ups on 4 November 2026 for a community platform aimed at cycling, running and outdoor brands. The platform is designed to let businesses launch an app under their own name without building and maintaining the…

Industry Insights Podcast: Accell, Pon, Bosch – kann Konzern Fahrrad?
Tenways kauft Sparta, Dutech sammelt Accells NL-Marken ein, Cannondale wiederum wird niederländisch und Bosch gliedert seine Mobility-Sparte aus. Im Industry Insights-Podcast diskutieren Alex und Sissi, welche Strukturen im Fahrradsegment überhaupt funktionieren, rätseln, wie Kultmarken all das überleben könnten – und…

Shimano sales rise in 2026, brand notes “solid” bicycle sales in Europe
In the first nine months of Shimano’s FY 2026, bicycle component net sales increased 4.6%, compared with the same period The post Shimano sales rise in 2026, brand notes “solid” bicycle sales in Europe first appeared on Cycling Industry News.